In a world where sensitivity to fragrances is increasingly common, especially in Finland, the birthplace of Four Reasons, we are pioneering a fragrance-free revolution in the hair care industry. Nearly one-third of Finns (And maybe it’s the same in the UK) report adverse reactions to strong fragrances, yet the allure of scented products persists. Our research reveals a surprising trend: 92% of those who choose fragrance-free options still indulge in scented products occasionally.
The demand for an enhanced experience with fragrance-free products is rising. About 70% of fragrance-free product users crave more than just unscented formulas—they seek excitement and appeal in their hair care routine.
"Our vegan hair care products don't have to be uninteresting. Even when fragrance-free, we desire products that are as visually and texturally stimulating as their scented counterparts" shared participants from our consumer panel, emphasizing the desire for a multi-sensory experience without the fragrance.
Responding to this need, Four Reasons' No Nothing range is redefining the standard with vibrant packaging and playful campaigns. These products, catering to four distinct hair types, are crafted from natural ingredients, and packaged in eco-friendly sugarcane plastic. This line, including plant-based haircare and cruelty-free beauty options, is perfect for both personal and professional use, marking a new era in ethical beauty products.
Fragrance-Free Dream Hair Colours
A staggering 10% of people have allergies linked to cosmetic fragrances, with hair dyes being a common culprit. Hair stylists, too, are turning towards fragrance-free products to reduce chemical exposure. Four Reasons Optima, born from a survey of almost a thousand Finnish hair stylists, is a dream come true for many. This fragrance-free, vegan-friendly hair colour range, beloved by nearly 2,000 salons, offers stunning shades without the allergenic burden.
A Sensory Delight at the Shampoo Station
Enhancing the shampoo experience goes beyond scents. Investing in comfortable chairs, soothing sounds, and aesthetic interior designs can significantly elevate the customer experience. Four Reasons' No Nothing Moisture line, powered by avocado oil and other natural ingredients, offers a fragrance-free, luxurious lathering experience that leaves hair silky and lustrous.
Stylish, Fragrance-Free Hairdos
While not all salons may be entirely fragrance-free, reducing the chemical footprint is a considerate step. Switching to fragrance-free styling products can make a noticeable difference. Our No Nothing styling and finishing line, including favorites like Sensitive Wax and various hairsprays, allows for creative, eye-catching styles without the chemical load.
Home Care with a Conscience
Choosing fragrance-free is not only about allergies. Our research indicates that 38% of users prefer these products to minimize chemical exposure for health and environmental reasons. Four Reasons No Nothing caters to this conscientious consumer, offering a range of products that are gentle on the skin and free from common irritants, approved by the Allergy and Asthma Federation of Finland.
In conclusion, Four Reasons No Nothing champions a fragrance-free, vegan, and ethical approach to beauty, ensuring that everyone can enjoy high-quality, plant-based haircare without compromise.
*The survey was carried out by Pentagon Insight in the spring of 2019, n=465 Finnish men and women
Sources: the Allergy and Asthma Federation of Finland, allergia.fi